If Money Was No Object…

15 Mar

Whenever I’m trying to come up with a new marketing or prospecting idea, the first thing I always do is sit down and brainstorm any and all ideas I can come up with.  No idea is too crazy, too big or too impossible to write on this initial list.  The idea at first is to get creative, not over analyze. I ask myself, “If money were no object, what might I do to make my business a household name?”  Here are some of the craziest ideas I’ve written down on lists in the past:

  • print “is your ass protected?” on diapers
  • hire a window washer to either hang posters on the outside of skyscraper windows or etch your logo in the dust
  • Invite every business owner in NJ to a “Celebrate your business party”

Ok, ok…stop laughing!  I know these ideas are so far fetched that I could never pull them off (not to mention super expensive and, in some cases, dangerous) but the point wasn’t to decide right then and there which idea I was going to use, the point was to get the creative juices flowing.  There have been times when I’ve written a list of 100 ideas only to use just one.  But, its that one that turned out to work great for me so it was all worth it!

So what do you do after you have this crazy list of ideas?  Put them down for awhile.   That’s right…walk away for a few hours.  After awhile, grab the list and a pen and begin crossing off anything that is absolutely way too dangerous or way out of your budget.

Next, you’ll want to look at what’s left on your list.  Start thinking about the items on your list that are possible.  These are the items that may very well be within your budget and time constraints.  Put a check or star next to these items on the list.

At this point, you should have narrowed your list down to a small group of possible ideas.  You’ll want to take this shortened list and begin analyzing each one.  Will this idea reach my target audience?  Will that idea make sense for what I’m trying to accomplish?  Is it possible to get a good ROI with this idea?  Use these questions to narrow down your list even farther.

Now you should only have a few ideas left.  These ideas are all ones that are feasible, make sense for what you are trying to do and should be budget friendly.  Pick one or two ideas and run with it!

Here are a few of the more feasible ideas I’ve come up with (some of which I’ve used):

  • Hand out free coffee early in the morning in front of Home Depot or Lowe’s and give on the spot quote estimates for carpenter and handyman insurance.
  • Put flyers on cars at grocery stores, office complexes, etc.  TIP:  The cars parked in back or farthest away from the building are usually the employees & managers for grocery type stores and those parked closer to the building are usually the head honchos for office complexes.
  • Offer a free business insurance class to the local college.
  • Offer a free ‘starting a business?’ seminar and invite a lawyer, real estate agent, payroll service, etc. to come as well and each give the new business owners the low down on what they will need to know as they start their business.

Now it’s your turn.  What are some of the craziest marketing ideas you’ve ever come up with?  Do you have any ideas that you thought would never work but worked out great?  Please share in the comments below…

Oh, here’s a website I saw someone talking about on LinkedIn this morning…

Though it is pretty pricey, it is definitely right up my alley in terms of creative marketing!

If you have any ideas or requests for future posts, please feel free to email me at

Melissa Ash

New Jersey’s Business Insurance Lady


2 Responses to “If Money Was No Object…”

  1. Mike March 16, 2012 at 2:45 pm #

    Great article.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: