Shopping for clients…

20 Mar

I was in my car getting ready to pull out of the 7-11 parking lot yesterday when a van pulled in and parked next to my passenger side door.  I immediately looked to see what type of business the van’s sign promoted and it was a carpet business.  I then got a business card ready and put down my passenger side window.  When the man emerged from his van, he glanced my way and I took the opportunity.  I smiled and asked him how he was.  He said he was doing well so I pointed to the sign on his van and asked if this was his business.  When he said yes, I explained what I do and handed him a business card.  He took it, smiled and said he’ll be calling for a quote.  Will he call?  That is yet to be seen but the whole situation got me thinking about other ways I can generate leads while I’m running errands.

As a commercial insurance agent, it’s not always easy to tell who are business owners and who aren’t so I certainly wouldn’t promote just handing out cards, flyers or postcards to everyone.  But, business owners need to shop and run errands as well, so there must be at least a few when I’m out and about.  The general plan is to ALWAYS have business cards in my pocket and flyers, brochures or whatever I have made up, available in my car.  Here are a few ways I’ve decided I’m going to generate leads while I’m running errands:

  • Scan the parking lot for service vehicles.  Park close to them so they can see my car door magnet and phone number.
  • Put flyers, brochures or something promoting my business on the windshield or drivers side door handle of said service vehicles.
  • Talk to people behind and in front of me at the store.  You never know who they are or who they know.
  • Change up my dry cleaner, bagel store, etc every time I go (within reason).  I’ll have additional chances to meet more business owners and, thus, generate more clients.

I believe if we keep our eyes and ears open, even when we aren’t in the office or out purposely prospecting, we will have a better chance of generating more clients and getting our name out there.

Your turn.  Tell us about a time you met a potential client when you least expected it.

If you have any ideas or requests for future posts, please feel free to email me at

Melissa Ash

New Jersey’s Business Insurance Lady


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