New Feature For Your Website

27 Mar

I can’t claim to have invented this idea because I remember seeing it on another website some time ago though I can’t remember where.  So, unfortunately, I’m not able to give credit where credit it due but think this is a great idea for your website.

Create a “Featured Client” section on your website!  This benefits both the client and your business in many ways.  How, you ask?  Let’s see… of course your client will benefit from the free advertising but your business will also benefit from the backlink to their website (as long as you list it) since any time someone searches for their business, your website will pop up in the google search as well.  It will also benefit your business by allowing your current clients, as well as potential clients who view your website, know how much you value them as clients and are willing to take the time to do something to help out their business.  Also, by featuring your clients, you’ll allow your website viewers the opportunity to think, “I know that business!  Let me give them a call and see how the New Jersey Business Insurance Lady is as an insurance agent.”  And that equals free referrals to you!

If you are going to create this section on your website, however, you’ll want to get permission from your client before you feature them.  You can never cover your ass too much in today’s world!  What I did to start was send an email out to all of my current clients telling them I’m starting this new feature and if they’d like to have the opportunity to be a featured client, please send me any or all of the following information:

  • A short blurb about your business.
  • Contact information you want listed.  (Some businesses use different phone numbers for different advertising initiatives.)
  • Logo or picture.

I also made sure to say in the email that by providing me with this information, you are agreeing to allow me to post said info on my website.

I received a few back and currently have my first featured client on my website’s front page:

Once I choose my second featured client, the plan is to have a link to ‘previous featured clients’ on another page of my site so that I still benefit from the backlinks and the potential client referrals.

Your turn:  How have you used your website to create customer loyalty? Any other ideas for using your website to connect to clients?

If you have any ideas or requests for future posts, please feel free to email me at

Melissa Ash

New Jersey’s Business Insurance Lady


One Response to “New Feature For Your Website”

  1. njbusinessinsurancelady March 27, 2012 at 2:30 pm #

    Oh, and don’t forget to let your client know once he/she has been featured. Everyone wants to see their business up in lights!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: