Co-Marketing Idea

9 Apr

We see it all the time, major companies joining forces to create and launch a new product line so I thought, why not take that idea and use it to our benefit?  So, instead of completely merging with another company, why not use the services of another small business to help market to the type of business you are looking to get in front of?

If you think about it, all businesses are looking to market to a certain type of customer and all businesses need to market themselves to get those customers in the door.  Why not join forces with a business who is also doing business to business marketing in the same niche you are currently marketing to?

For example, if you are targeting auto repair shops, why not create a postcard or flier featuring your insurance business and a local auto parts business?  Both businesses want to get in front of auto repair business owners so it only makes sense to work together and share the costs of the mailing.

Or, if you are targeting those in need of wedding day insurance, why not co-market with a florist or photographer?

The idea is to think about what other businesses are also targeting the same type of business you are and work with them to market together.

Once you find another business to co-market with, however, make sure you work out a contract with them stating which type of marketing you will be doing together (postcards, fliers, special event) and that the both of you will share the costs of said marketing.

Your turn:  Have you done something similar in the past?  What did you do and how did it work out?  We’d love to learn from your expertise in this area.

If you have any ideas or requests for future posts, please feel free to email me at

Melissa Ash

New Jersey’s Business Insurance Lady

You found someone to co-market with and now you need a business to design the postcard, flier and/or banner?  Check out




2 Responses to “Co-Marketing Idea”

  1. IntelBoutique April 9, 2012 at 4:31 pm #

    Co-Marketing is a great idea, especially for those businesses that generally advertise in local or regional markets. Partnering with another business within your industry or niche also helps reach business’ market segmentation. You’re absolutely right about finding other businesses that compliment the services or products you offer; it will expand your customer base, rather than compete with for customers/ clients.

    • njbusinessinsurancelady April 9, 2012 at 7:18 pm #

      Thanks, IntelBoutique. Good point about finding businesses that generally advertise locally.

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