Calling All New Business Owners

19 Apr

In my opinion, the best clients are those who are just getting their business started.  They aren’t looking for a huge savings off their current policy (though, of course, they don’t want to pay a ton) and they are more likely to stay loyal to their agent (ever hear those business owners who say they’ve been with their current agent for 20 years?).   But, the question is, how do you find people looking to start a business?

Why not invite people in your area who are looking to start a business to a ‘Starting a New Business?’ seminar that you are hosting?  Yes, it will cost you a bit initially but, if you play your cards right, it should pay off in dividends!  Here are a few ideas for getting the most out of this event:

  • Invite other related experts to come and speak at your event.  You are obviously the insurance expert, but you’ll also want to invite an expert realtor, lawyer and accountant to share their expertise as well.  You’ll want everyone to walk out of there feeling prepared to start their new business.
  • Make the event free and offer incentives.  Maybe you can provide lunch and raffle off a door prize.
  • Collect your leads.   Make sure you have everyone who plans to attend register first whether it is via the web or phone.  You’ll collect their name, address, type of business and location, and how far they are in the process of getting their new business set up (do they have their tax ID # yet? have they registered their business name?) as well as the potential start date of their business.
  • Make the event engaging and interesting.  Be creative when presenting the information.  This type of stuff can be super boring but it doesn’t have to be!  Do what you can to make yourself memorable so they are sure to come back to you when they are ready to set up their insurance policy.
  • Everyone should walk away with something.  Make sure each presenter you bring in has a folder, flyer, etc. listing all the important information the new business owners will need to move forward in their business starting venture.  Just handing them the business card of each expert is not enough!

Your turn:  Have you conducted a similar seminar?  How did it work out?  Is there anything I’m missing?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

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16 Responses to “Calling All New Business Owners”

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  4. small caps April 25, 2012 at 11:08 pm #

    I do agree with all the ideas you have introduced on your post. They’re very convincing and will definitely work. Nonetheless, the posts are very short for beginners. Could you please prolong them a little from next time? Thanks for the post.

    • njbusinessinsurancelady May 9, 2012 at 2:25 pm #

      Thanks for the suggestion. I try to keep the posts short and sweet since I know everyone who follows is quite busy running a business but if you’d ever like me to expand on a post, just email me and I’d be happy to!

  5. seo services seo company April 26, 2012 at 1:03 am #

    It is truly a great and helpful piece of info. I am satisfied that you just shared this helpful information with us. Please keep us up to date like this. Thank you for sharing.

    • njbusinessinsurancelady May 9, 2012 at 2:24 pm #

      Thanks! Let us know if/when you put on an event like this. I’d like to hear how it went.

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  7. Chasidy May 6, 2012 at 8:49 pm #

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    • njbusinessinsurancelady May 9, 2012 at 2:29 pm #

      Thanks, Chasidy. Unfortunately, I was unable to follow the link. Can you direct us with a full website URL please?

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