Be a Guest Blogger

2 May

In the commercial insurance business, we are always looking for ways to get in front of business owners.  And, where do business owners hang out?  LinkedIn, Youngentrepreneur.com, and the like.  Our goal should be to ‘meet’ these business owners online, become an expert in their eyes and, eventually, bring them on as clients.  But, while the sites I mentioned are great starting points for doing just that, I think we should also do our research and find a few small business minded blogs where business owners come to learn about different aspects of running a successful business.  And what is one of the main things they should learn about (in my opinion, anyway)?  That’s right! Insurance!

When I first started trolling online and learning the ins and outs of marketing an insurance business online, I used to see blogs promoting a guest blogger and think, “Wow!  I wonder how that person became a guest blogger?”  But, guess what?  I’ve discovered it is MUCH easier than it seems.  All I did was send a private message to the blog owners requesting the ability to become a guest blogger and attach a copy of my super helpful article and, viola!  I was given the spot.

Want to check out my guest spot at Start Your Own Small Biz?  Here it is:

http://startyourownsmallbiz.com/guest-post-5-ways-to-save-on-small-business-insurance/

If nothing else, when someone googles you or your business, your guest post will pop up in the queue!

On the flip side, if you know of any great marketing gurus who may be interested in guest posting on this blog, please feel free to send them my email.  We already have one great guest blogger (who is currently writing another post for us – thanks Tribal Marketing!) but the more ideas we can get, the better!

Your turn:  Have you had the opportunity to be a guest blogger?  Send us the link and we’ll check it out!

 


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Request…

1 May

Hi Everyone,

     Just a quick request to my followers.  Please forward this blog to anyone you feel could benefit from the marketing ideas listed.  The more followers we have, the more ideas we’ll have to kick around.  And, please know that I make NO money off this blog…it is simply a way to share and receive marketing ideas.

Thanks in advance!

 
Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Connecting Clients With One Another

30 Apr

If you read this blog often enough, you know I’ve been targeting a lot of auto repair shops lately.  Well, a few days ago, I was talking with a new potential client who mentioned to me that the garage he currently rents out is getting way too expensive for him.  I happened to remember a client I signed a few weeks back mentioning that he wanted to rent out one of his beys so he could retire sooner.  So I put the two of them in touch and, long story short, the new guy ended up leaving his current garage and renting out the bey of my client at a more reasonable price.  And because of my actions, I ended up not only making my current client happy, but I made a connection for the new guy that allowed him to save money every month and, of course, he now insures through me.  Both clients have already told me they have a few business owner friends they’d like for me to meet to insure them as well.  I’d say this was a win-win-win situation!

My point is, if you have the opportunity to help out a client or two, do it!  Expect nothing more than knowing you went above and beyond for these clients who will remember that in the future when they are talking with their business owner friends.  I have no doubt they will recommend you!  And, if they don’t?  No worries, you can still sleep at night knowing you did a good thing for someone else.

Although you may not always come across a situation like I had where it would be easy to see the connection, you can be prepared in case an opportunity comes along.  Make sure you keep a list of reputable professional contacts (handyman, plumber, electrician, real estate agent, etc – preferably those that are already your clients) so that when a client mentions a certain need, you can open your file and recommend a great person to help them out.  And, on the flip side, request to be recommended from these people as well if and when they come across someone in need of insurance.

Your turn.  Have you had a similar situation where you were able to help out a client or potential client in a way you didn’t expect?  How did it work out?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Get Clients to Advertise For You

23 Apr

As a business insurance agent, I’ve been writing a lot of auto repair shops lately.  And, one thing I’ve noticed about all of these shops, is the abundance of posters and banners in their waiting area.   Posters advertising the brand of tires they sell, posters listing state maintenance requirements and posters stating what the shop isn’t responsible for, among other things.

Looking around at all these posters gave me an idea.  If these business owners are willing to hang all of these posters around their waiting area, why wouldn’t they hang an insurance poster?  I think next time I sign a client, I’ll ask him or her to hang a small poster or banner stating, “New Jersey’s Business Insurance Lady Protects Us!” or something to that effect and see what happens.  The worst that could happen is the business owner says no, in which case, I’ll take my poster to the next client.  If the business owner says yes, maybe other business owners will see it and question my client about my customer service, coverage and prices and I could get a few additional clients out of it.  You never know until you try!

Here’s a look at the poster I created through Your Life In Print for this purpose:

Here’s to thinking outside the box!

Your turn:  Do you do something similar to attract new clients?  What is it and how has it worked for you?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

Calling All New Business Owners

19 Apr

In my opinion, the best clients are those who are just getting their business started.  They aren’t looking for a huge savings off their current policy (though, of course, they don’t want to pay a ton) and they are more likely to stay loyal to their agent (ever hear those business owners who say they’ve been with their current agent for 20 years?).   But, the question is, how do you find people looking to start a business?

Why not invite people in your area who are looking to start a business to a ‘Starting a New Business?’ seminar that you are hosting?  Yes, it will cost you a bit initially but, if you play your cards right, it should pay off in dividends!  Here are a few ideas for getting the most out of this event:

  • Invite other related experts to come and speak at your event.  You are obviously the insurance expert, but you’ll also want to invite an expert realtor, lawyer and accountant to share their expertise as well.  You’ll want everyone to walk out of there feeling prepared to start their new business.
  • Make the event free and offer incentives.  Maybe you can provide lunch and raffle off a door prize.
  • Collect your leads.   Make sure you have everyone who plans to attend register first whether it is via the web or phone.  You’ll collect their name, address, type of business and location, and how far they are in the process of getting their new business set up (do they have their tax ID # yet? have they registered their business name?) as well as the potential start date of their business.
  • Make the event engaging and interesting.  Be creative when presenting the information.  This type of stuff can be super boring but it doesn’t have to be!  Do what you can to make yourself memorable so they are sure to come back to you when they are ready to set up their insurance policy.
  • Everyone should walk away with something.  Make sure each presenter you bring in has a folder, flyer, etc. listing all the important information the new business owners will need to move forward in their business starting venture.  Just handing them the business card of each expert is not enough!

Your turn:  Have you conducted a similar seminar?  How did it work out?  Is there anything I’m missing?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

A Signature Above The Rest

17 Apr

I’m always thinking of ways to get free real estate to promote my business and it recently occurred to me that your email, blog, etc. signature is a great way to get free advertising.   I know many of you are saying to yourself that you already have a great signature promoting your business but is there more you can do to make it even better?  Here are a few ideas for making your signature really stand out…

*Add social media buttons:  You can easily generate new linkedin connections or fans for your facebook and twitter pages by adding a button to your email signature.  If you have a gmail account, you can do this through http://www.wisestamp.com for free or if you have outlook, here’s the page with instructions on inserting a facebook link:     https://www.facebook.com/note.php?note_id=444243614694   (Unfortunately, I have optimum.net and I haven’t figured out how to do this through their server yet so if any of you know of a way, please let me know!)

WiseStamp isn’t only limited to gmail accounts.  Once you download it and create a signature or two, you can right click on your mouse and insert a your signature just about anywhere.  Here’s mine:

 


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Latest post: Don’t forget to go to http://www.facebook.com/irwinedelsteinassociates and participate in Talk About Your Business Tuesday! It’s pinned to the top… Irwin Edelstein Associates, Inc.
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I love how it allows me to create a logo and shows my latest facebook post as well as my latest blog post.
You could also spice up your signature by marketing a book you’ve recently written or maybe have a link for people to sign up for a conference you are giving in the near future.  Do you have a newsletter you want your potential clients to receive?  Provide a link to that.  The possibilities are endless!
Your turn:  Please share your creative signatures with us so we can be inspired by your greatness!  And, if you have any tips for us, please share.
Disclaimer:  I have no affiliation with the companies listed above.  Please use their services at your own risk.
Ummm…should I put my old signature here or my fancy new one? 🙂  Let’s go with the new one…

Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Latest post: Don’t forget to go to http://www.facebook.com/irwinedelsteinassociates and participate in Talk About Your Business Tuesday! It’s pinned to the top… Irwin Edelstein Associates, Inc.
  Like · Comment · Share Irwin Edelstein Associates, Inc. page on Facebook     Like
WordPress My latest post:Creating the Next Generation of ClientsI remember spending countless hours in college listening to experts give their spiel on how to be…

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Creating the Next Generation of Clients

16 Apr

I remember spending countless hours in college listening to experts give their spiel on how to be as successful as them.  And, I even remember the names of a few of the more memorable ones and, if I look deep enough, I still have a few of their business cards.

Since we are all looking to be considered an expert in commercial insurance, I thought why not offer to become a guest professor at our local university?  If you have the ability to create a single lesson on insuring an array of businesses and the ins and outs of worker’s compensation, then why not share the knowledge and create a new generation of clients for yourself?  Of course, you’d want to focus on business classes since most business majors are either looking to start their own business eventually or work for a large business; both of which could use your services.

Obviously, this isn’t one of those marketing techniques that will allow you to walk out of there with a handful of new clients but, if you play your cards right, you could walk out of there with a list of leads to call after they graduate.  Just provide a ‘sign-in’ form requesting name and email address.  You could also offer to email them an article or two extending the lesson to outside the classroom and giving them a reason to remain in contact with you.  You could even suggest they follow your blog.

While you’ll want to make sure you demonstrate your business savvy ways, you’ll also want the students to walk out of there feeling like they could contact you with any questions, concerns or for information regarding an upcoming paper.  The more comfortable they feel contacting you, they more likely it will be that they will contact you for your services in the future.

Your turn.  Have you ever done something like this?  If so, please share your expertise with us!

 

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

 

 

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