Tag Archives: advertising

Car Wash Clients

6 Jun

While at a CE class yesterday, I met a guy who began talking with me about a few marketing techniques he was looking to try out but, unfortunately, the agency owner where he works wouldn’t let him.  During our conversation, I happen to come up with an idea to share with him and now I’m sharing it with you…

It seems as though this time of year is the best time of year for getting your car washed at a car wash.  And every time I drive by one, I see a line around the block waiting to go through the soapy brushes.  So, I thought, why not offer these people a free car wash if they agree to do a free quote with you?  This would most likely work best for those soliciting life insurance or personal auto insurance and for those who have an app on their phone or ipad in order to complete this.  And, of course, you’ll need to be in a state where rebating is allowed.

Here’s how it would work:

First, you would need permission from the car wash owner in order to do this.  If he/she agrees, I would also ask for a discounted rate for those who you give a free car wash to.  You may also need to sell this idea to the owner by telling him/her you will market for this event which will ultimately bring more customers to the car wash as well.

Second, market, market, market.  You may want to hang fliers in the area offering the free car wash, post it to your social network pages, tell friends and family about the event and announce the event on your website and through press releases.  The more people you get to attend (even if they are only looking for a free car wash at first) is ideal.

On the day of the event, you’ll want to collect all the necessary information from the attendees as they are waiting in line for their car wash.  You may want to get an assistant or even another agent to help you out with this.

Then, when they exit the car wash, the idea is to have his/her quote ready.  If the potential client likes the quote, be prepared to have him/her do an electronic signature right on the spot or set up an appointment with you to discuss, sign and collect payment.  Of course, it’s always better if you can take care of everything on the spot.  If the potential client does not like the quote, you still have his/her contact information and you’ll be able to drip their email and snail mail with information or give them a call in a few months to try and solicit their business at a later date.

Your turn:  Have any of you tried something like this in the past?  How did it work out for you and do you have any tips for those of us who haven’t tried this yet?

Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979



Be a Guest Blogger

2 May

In the commercial insurance business, we are always looking for ways to get in front of business owners.  And, where do business owners hang out?  LinkedIn, Youngentrepreneur.com, and the like.  Our goal should be to ‘meet’ these business owners online, become an expert in their eyes and, eventually, bring them on as clients.  But, while the sites I mentioned are great starting points for doing just that, I think we should also do our research and find a few small business minded blogs where business owners come to learn about different aspects of running a successful business.  And what is one of the main things they should learn about (in my opinion, anyway)?  That’s right! Insurance!

When I first started trolling online and learning the ins and outs of marketing an insurance business online, I used to see blogs promoting a guest blogger and think, “Wow!  I wonder how that person became a guest blogger?”  But, guess what?  I’ve discovered it is MUCH easier than it seems.  All I did was send a private message to the blog owners requesting the ability to become a guest blogger and attach a copy of my super helpful article and, viola!  I was given the spot.

Want to check out my guest spot at Start Your Own Small Biz?  Here it is:


If nothing else, when someone googles you or your business, your guest post will pop up in the queue!

On the flip side, if you know of any great marketing gurus who may be interested in guest posting on this blog, please feel free to send them my email.  We already have one great guest blogger (who is currently writing another post for us – thanks Tribal Marketing!) but the more ideas we can get, the better!

Your turn:  Have you had the opportunity to be a guest blogger?  Send us the link and we’ll check it out!


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979


Connecting Clients With One Another

30 Apr

If you read this blog often enough, you know I’ve been targeting a lot of auto repair shops lately.  Well, a few days ago, I was talking with a new potential client who mentioned to me that the garage he currently rents out is getting way too expensive for him.  I happened to remember a client I signed a few weeks back mentioning that he wanted to rent out one of his beys so he could retire sooner.  So I put the two of them in touch and, long story short, the new guy ended up leaving his current garage and renting out the bey of my client at a more reasonable price.  And because of my actions, I ended up not only making my current client happy, but I made a connection for the new guy that allowed him to save money every month and, of course, he now insures through me.  Both clients have already told me they have a few business owner friends they’d like for me to meet to insure them as well.  I’d say this was a win-win-win situation!

My point is, if you have the opportunity to help out a client or two, do it!  Expect nothing more than knowing you went above and beyond for these clients who will remember that in the future when they are talking with their business owner friends.  I have no doubt they will recommend you!  And, if they don’t?  No worries, you can still sleep at night knowing you did a good thing for someone else.

Although you may not always come across a situation like I had where it would be easy to see the connection, you can be prepared in case an opportunity comes along.  Make sure you keep a list of reputable professional contacts (handyman, plumber, electrician, real estate agent, etc – preferably those that are already your clients) so that when a client mentions a certain need, you can open your file and recommend a great person to help them out.  And, on the flip side, request to be recommended from these people as well if and when they come across someone in need of insurance.

Your turn.  Have you had a similar situation where you were able to help out a client or potential client in a way you didn’t expect?  How did it work out?

Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979


Co-Marketing Idea

9 Apr

We see it all the time, major companies joining forces to create and launch a new product line so I thought, why not take that idea and use it to our benefit?  So, instead of completely merging with another company, why not use the services of another small business to help market to the type of business you are looking to get in front of?

If you think about it, all businesses are looking to market to a certain type of customer and all businesses need to market themselves to get those customers in the door.  Why not join forces with a business who is also doing business to business marketing in the same niche you are currently marketing to?

For example, if you are targeting auto repair shops, why not create a postcard or flier featuring your insurance business and a local auto parts business?  Both businesses want to get in front of auto repair business owners so it only makes sense to work together and share the costs of the mailing.

Or, if you are targeting those in need of wedding day insurance, why not co-market with a florist or photographer?

The idea is to think about what other businesses are also targeting the same type of business you are and work with them to market together.

Once you find another business to co-market with, however, make sure you work out a contract with them stating which type of marketing you will be doing together (postcards, fliers, special event) and that the both of you will share the costs of said marketing.

Your turn:  Have you done something similar in the past?  What did you do and how did it work out?  We’d love to learn from your expertise in this area.

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady


You found someone to co-market with and now you need a business to design the postcard, flier and/or banner?  Check out http://yourlifeinprint.weebly.com



New Feature For Your Website

27 Mar

I can’t claim to have invented this idea because I remember seeing it on another website some time ago though I can’t remember where.  So, unfortunately, I’m not able to give credit where credit it due but think this is a great idea for your website.

Create a “Featured Client” section on your website!  This benefits both the client and your business in many ways.  How, you ask?  Let’s see… of course your client will benefit from the free advertising but your business will also benefit from the backlink to their website (as long as you list it) since any time someone searches for their business, your website will pop up in the google search as well.  It will also benefit your business by allowing your current clients, as well as potential clients who view your website, know how much you value them as clients and are willing to take the time to do something to help out their business.  Also, by featuring your clients, you’ll allow your website viewers the opportunity to think, “I know that business!  Let me give them a call and see how the New Jersey Business Insurance Lady is as an insurance agent.”  And that equals free referrals to you!

If you are going to create this section on your website, however, you’ll want to get permission from your client before you feature them.  You can never cover your ass too much in today’s world!  What I did to start was send an email out to all of my current clients telling them I’m starting this new feature and if they’d like to have the opportunity to be a featured client, please send me any or all of the following information:

  • A short blurb about your business.
  • Contact information you want listed.  (Some businesses use different phone numbers for different advertising initiatives.)
  • Logo or picture.

I also made sure to say in the email that by providing me with this information, you are agreeing to allow me to post said info on my website.

I received a few back and currently have my first featured client on my website’s front page:  www.njbusinessinsurancelady.com

Once I choose my second featured client, the plan is to have a link to ‘previous featured clients’ on another page of my site so that I still benefit from the backlinks and the potential client referrals.

Your turn:  How have you used your website to create customer loyalty? Any other ideas for using your website to connect to clients?

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady


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