Tag Archives: agents

Family Day Marketing

21 May

My family and I attended Edison Family Day yesterday in Edison, NJ.  This event was held in a large convention center with about 100 vendors in attendance.  The vendors included everything from party planners to restaurants and health care centers.  While it was meant to be a fun day for our local families, it was more of a large marketing event with everyone handing out coupons, prizes and business cards.   While I was walking around with my family, however, I noticed there wasn’t a single insurance company represented at the event.  So, of course, it got me thinking…

Since this event is held every year (and maybe there are events like this in neighboring towns), I’m thinking of renting a table to promote myself, NJ’s Business Insurance Lady.  While I’m not a restaurant giving away a food sample or a bowling alley giving away free games, I’m sure I can come up with some way to get business owners to frequent my table.  Even if they are just the business owners of the other businesses attending the same event, it would certainly be worth it.  Here are some ideas for getting said business owners to come to the table to chat:

  • Raffle off a basket of something like gourmet coffees and hot chocolate with a fun mug or two.
  • Raffle off a gift certificate for a professional photography session for the person’s business.  (Maybe I can get a photography business to donate this since it will be promoting their business as well.)
  • Raffle off a gift certificate for marketing materials and use that to promote my printing business as well (Your Life In Print).
  • Use a fishbowl to collect business cards for those who wish to be in the raffle (instant leads!).

Of course, the goal would be to make the table fun, engaging and useful for business owners.  I’d also include posters or poster boards with tips on insuring a business properly or questions to ask an insurance agent before switching over to a new agent.  And, at the event, everyone walks around with plastic bags they look to fill with anything they can so I’d probably put out pens or frisbees or something with my name and logo on them.

Your turn:  Have you ever set up a table at an event like this?  If so, any tips for those who’d like to try this type of marketing?

Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979



The government will help you find clients?

7 May

I’m always online researching new marketing techniques, looking up lists of businesses in my area, etc. and I stumbled across a government website listing all the businesses in my state who are currently on the state plan for worker’s compensation.  The website is The New Jersey Compensation Rating & Inspection Bureau website.    In New Jersey, those on the state plan are automatically charged an additional 15% premium as a fee for being on the plan.  So, if I’m able to get these people off the state plan, I should be able to save them 15% off of what they are currently paying right off the bat.  The goal, of course, would also be to quote their liability and commercial auto policies as well and create an overall better package for their business.

Here are some other helpful things I’ve found though this website:

  • Current agency each business uses.
  • Worker’s Compensation renewal dates.
  • How much each business is currently paying in premiums.
  • Experience modification numbers.
  • And I was also able to narrow searches down by county, experience mod numbers, renewal dates, name of business, etc.

Your turn:  If you’ve found the equivalent website for your state, please share the link below so others may benefit as well.  Or, if you’ve found a great website with other helpful information, please share that too!


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979




Stand Out From The Rest

28 Mar

It seems as though every time I talk about marketing ideas with veteran business insurance agents, I’m told there really isn’t much you can do other than cold calling, walking into businesses and gaining referrals but I’m not convinced!  And I assume that since you read this blog, you are not convinced either.

While those three things definitely need to be a huge part of your marketing strategy, I truly believe there is more we can do to stand out. My goal is not to be known as every other insurance agent who has called or stopped by.  I want clients and potential clients to remember me.  To want to stay with me because they feel they know me.  And to refer me to others not only because I can do a great job for them, but because I’m not the same as every other agent they’ve ever come across.

So how do we do become memorable? Think about the most memorable and successful businesses in this world.  They all have a hook related to what they do, right?  When you think about a junk removal company, you aren’t thinking about the little known truck down the street.  You are thinking about ‘Got Junk?’.  When you think about researching something online, immediately you think ‘Let’s Google it.’   This is all due to great branding on the business owner‘s part.

That’s why I decided to brand myself as New Jersey‘s Business Insurance Lady!  And while clients may not initially know my real name, they do call and ask to speak to The Business Insurance Lady so my branding efforts seem to be paying off.  Once you’ve decided how you will brand yourself, here are some ways to make sure you become known for your brand:

  • Create a website for your brand.  Even if you are a captive agent, you should have your own personal business website dedicated to getting clients to call YOU specifically.  Make sure you market your brand throughout.
  • Change your business cards, flyers, postcards, etc. to reflect your brand imaging (cohesive colors, fonts, etc)
  • Create a facebook page specifically for your brand.
  • Answer the phone with your tag line (Ex:  Thank you for calling New Jersey’s Business Insurance Lady.  How may I help you?)
  • Introduce yourself to others with your brand/tag line as the focus.
  • Cold call using your tag line.
  • Create a blog to supplement your branding and show you off as an expert in your field.
  • Make sure your email address reflects your branding as well as your email signature. (For example, instead of Independent Insurance Agent under my name, my signature always has New Jersey’s Business Insurance Lady as my job description and my email address is melissa@njbusinessinsurancelady.com.)

Time to get your creative juices flowing!  How will you brand yourself?  Here are some questions to ask yourself as you are getting started:

  • Pick what you want to be known for.  Do you want to write all insurance for auto repair businesses or apartment complexes in your state?
  • Create a catchy name or tag line for yourself that creatively describes who you are and what you do.  For example, would anyone need to ask me, New Jersey’s Business Insurance Lady, what I do for a living?

Now get out there and start branding yourself!

Your turn.  Have you done any branding in the past?  What have you found to be successful and unsuccessful?  But, if you are just getting started, please be sure to come back and tell us what your name or tag line is!

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady


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