Tag Archives: Associates

Family Day Marketing

21 May

My family and I attended Edison Family Day yesterday in Edison, NJ.  This event was held in a large convention center with about 100 vendors in attendance.  The vendors included everything from party planners to restaurants and health care centers.  While it was meant to be a fun day for our local families, it was more of a large marketing event with everyone handing out coupons, prizes and business cards.   While I was walking around with my family, however, I noticed there wasn’t a single insurance company represented at the event.  So, of course, it got me thinking…

Since this event is held every year (and maybe there are events like this in neighboring towns), I’m thinking of renting a table to promote myself, NJ’s Business Insurance Lady.  While I’m not a restaurant giving away a food sample or a bowling alley giving away free games, I’m sure I can come up with some way to get business owners to frequent my table.  Even if they are just the business owners of the other businesses attending the same event, it would certainly be worth it.  Here are some ideas for getting said business owners to come to the table to chat:

  • Raffle off a basket of something like gourmet coffees and hot chocolate with a fun mug or two.
  • Raffle off a gift certificate for a professional photography session for the person’s business.  (Maybe I can get a photography business to donate this since it will be promoting their business as well.)
  • Raffle off a gift certificate for marketing materials and use that to promote my printing business as well (Your Life In Print).
  • Use a fishbowl to collect business cards for those who wish to be in the raffle (instant leads!).

Of course, the goal would be to make the table fun, engaging and useful for business owners.  I’d also include posters or poster boards with tips on insuring a business properly or questions to ask an insurance agent before switching over to a new agent.  And, at the event, everyone walks around with plastic bags they look to fill with anything they can so I’d probably put out pens or frisbees or something with my name and logo on them.

Your turn:  Have you ever set up a table at an event like this?  If so, any tips for those who’d like to try this type of marketing?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

The government will help you find clients?

7 May

I’m always online researching new marketing techniques, looking up lists of businesses in my area, etc. and I stumbled across a government website listing all the businesses in my state who are currently on the state plan for worker’s compensation.  The website is The New Jersey Compensation Rating & Inspection Bureau website.    In New Jersey, those on the state plan are automatically charged an additional 15% premium as a fee for being on the plan.  So, if I’m able to get these people off the state plan, I should be able to save them 15% off of what they are currently paying right off the bat.  The goal, of course, would also be to quote their liability and commercial auto policies as well and create an overall better package for their business.

Here are some other helpful things I’ve found though this website:

  • Current agency each business uses.
  • Worker’s Compensation renewal dates.
  • How much each business is currently paying in premiums.
  • Experience modification numbers.
  • And I was also able to narrow searches down by county, experience mod numbers, renewal dates, name of business, etc.

Your turn:  If you’ve found the equivalent website for your state, please share the link below so others may benefit as well.  Or, if you’ve found a great website with other helpful information, please share that too!

 


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

Connecting Clients With One Another

30 Apr

If you read this blog often enough, you know I’ve been targeting a lot of auto repair shops lately.  Well, a few days ago, I was talking with a new potential client who mentioned to me that the garage he currently rents out is getting way too expensive for him.  I happened to remember a client I signed a few weeks back mentioning that he wanted to rent out one of his beys so he could retire sooner.  So I put the two of them in touch and, long story short, the new guy ended up leaving his current garage and renting out the bey of my client at a more reasonable price.  And because of my actions, I ended up not only making my current client happy, but I made a connection for the new guy that allowed him to save money every month and, of course, he now insures through me.  Both clients have already told me they have a few business owner friends they’d like for me to meet to insure them as well.  I’d say this was a win-win-win situation!

My point is, if you have the opportunity to help out a client or two, do it!  Expect nothing more than knowing you went above and beyond for these clients who will remember that in the future when they are talking with their business owner friends.  I have no doubt they will recommend you!  And, if they don’t?  No worries, you can still sleep at night knowing you did a good thing for someone else.

Although you may not always come across a situation like I had where it would be easy to see the connection, you can be prepared in case an opportunity comes along.  Make sure you keep a list of reputable professional contacts (handyman, plumber, electrician, real estate agent, etc – preferably those that are already your clients) so that when a client mentions a certain need, you can open your file and recommend a great person to help them out.  And, on the flip side, request to be recommended from these people as well if and when they come across someone in need of insurance.

Your turn.  Have you had a similar situation where you were able to help out a client or potential client in a way you didn’t expect?  How did it work out?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Calling All New Business Owners

19 Apr

In my opinion, the best clients are those who are just getting their business started.  They aren’t looking for a huge savings off their current policy (though, of course, they don’t want to pay a ton) and they are more likely to stay loyal to their agent (ever hear those business owners who say they’ve been with their current agent for 20 years?).   But, the question is, how do you find people looking to start a business?

Why not invite people in your area who are looking to start a business to a ‘Starting a New Business?’ seminar that you are hosting?  Yes, it will cost you a bit initially but, if you play your cards right, it should pay off in dividends!  Here are a few ideas for getting the most out of this event:

  • Invite other related experts to come and speak at your event.  You are obviously the insurance expert, but you’ll also want to invite an expert realtor, lawyer and accountant to share their expertise as well.  You’ll want everyone to walk out of there feeling prepared to start their new business.
  • Make the event free and offer incentives.  Maybe you can provide lunch and raffle off a door prize.
  • Collect your leads.   Make sure you have everyone who plans to attend register first whether it is via the web or phone.  You’ll collect their name, address, type of business and location, and how far they are in the process of getting their new business set up (do they have their tax ID # yet? have they registered their business name?) as well as the potential start date of their business.
  • Make the event engaging and interesting.  Be creative when presenting the information.  This type of stuff can be super boring but it doesn’t have to be!  Do what you can to make yourself memorable so they are sure to come back to you when they are ready to set up their insurance policy.
  • Everyone should walk away with something.  Make sure each presenter you bring in has a folder, flyer, etc. listing all the important information the new business owners will need to move forward in their business starting venture.  Just handing them the business card of each expert is not enough!

Your turn:  Have you conducted a similar seminar?  How did it work out?  Is there anything I’m missing?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

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