Tag Archives: clients

Car Wash Clients

6 Jun

While at a CE class yesterday, I met a guy who began talking with me about a few marketing techniques he was looking to try out but, unfortunately, the agency owner where he works wouldn’t let him.  During our conversation, I happen to come up with an idea to share with him and now I’m sharing it with you…

It seems as though this time of year is the best time of year for getting your car washed at a car wash.  And every time I drive by one, I see a line around the block waiting to go through the soapy brushes.  So, I thought, why not offer these people a free car wash if they agree to do a free quote with you?  This would most likely work best for those soliciting life insurance or personal auto insurance and for those who have an app on their phone or ipad in order to complete this.  And, of course, you’ll need to be in a state where rebating is allowed.

Here’s how it would work:

First, you would need permission from the car wash owner in order to do this.  If he/she agrees, I would also ask for a discounted rate for those who you give a free car wash to.  You may also need to sell this idea to the owner by telling him/her you will market for this event which will ultimately bring more customers to the car wash as well.

Second, market, market, market.  You may want to hang fliers in the area offering the free car wash, post it to your social network pages, tell friends and family about the event and announce the event on your website and through press releases.  The more people you get to attend (even if they are only looking for a free car wash at first) is ideal.

On the day of the event, you’ll want to collect all the necessary information from the attendees as they are waiting in line for their car wash.  You may want to get an assistant or even another agent to help you out with this.

Then, when they exit the car wash, the idea is to have his/her quote ready.  If the potential client likes the quote, be prepared to have him/her do an electronic signature right on the spot or set up an appointment with you to discuss, sign and collect payment.  Of course, it’s always better if you can take care of everything on the spot.  If the potential client does not like the quote, you still have his/her contact information and you’ll be able to drip their email and snail mail with information or give them a call in a few months to try and solicit their business at a later date.

Your turn:  Have any of you tried something like this in the past?  How did it work out for you and do you have any tips for those of us who haven’t tried this yet?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

What Does Your Office Space Say About You?

8 May

The first thing potential (or current) clients notice when they walk in your office is how it is decorated.  You know that saying, you only get one chance to make a first impression?  Well, what impression is your office giving to your clients?

An organized, well decorated office space can say a lot about one’s success in this business.  Generally, if you look like you make a lot of money and take care of your space, you will come off as being more successful then you may be.  If, on the other hand, your office space is unorganized with a mish-mash of furniture and paintings, it will give off the impression you are a newbie and obviously not very successful.  Which person would YOU want to work with?

So, how do you create a space worthy of your biggest clients?  Here are a few tips for creating the look of success:

*If you don’t own your space, be sure to get permission from your boss before decorating.*

  • Give your space a fresh coat of paint.  Some people swear by light, airy colors that give the client a happy feeling while others, like myself, prefer to create a warm and cozy space with browns and golds.
  • Get furniture that matches and at least looks new.  Nothing says unsuccessful like an old green chair with a hole in it, a desk with a leg duct taped on and paintings that were picked up at a yard sale.
  • Create a feeling of comfort.  Bring in a lamp or two with soft lighting to create a homey and comfortable feeling.
  • If you have room in your space, create a seating area.  Even if there is a seating area in the main lobby of your building, you’ll want a comfortable place for your clients to sit with you.  A few chairs and a table should do the trick.
  • Add a matching throw rug to tie it all together.
  • Add a plant or two and pictures of the family.  Nothing says, “I am responsible.” like a thriving plant and pictures of a beautiful family.

Your turn:  What have you done in your space to create the picture of success? Any other ideas to add to my list?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

Connecting Clients With One Another

30 Apr

If you read this blog often enough, you know I’ve been targeting a lot of auto repair shops lately.  Well, a few days ago, I was talking with a new potential client who mentioned to me that the garage he currently rents out is getting way too expensive for him.  I happened to remember a client I signed a few weeks back mentioning that he wanted to rent out one of his beys so he could retire sooner.  So I put the two of them in touch and, long story short, the new guy ended up leaving his current garage and renting out the bey of my client at a more reasonable price.  And because of my actions, I ended up not only making my current client happy, but I made a connection for the new guy that allowed him to save money every month and, of course, he now insures through me.  Both clients have already told me they have a few business owner friends they’d like for me to meet to insure them as well.  I’d say this was a win-win-win situation!

My point is, if you have the opportunity to help out a client or two, do it!  Expect nothing more than knowing you went above and beyond for these clients who will remember that in the future when they are talking with their business owner friends.  I have no doubt they will recommend you!  And, if they don’t?  No worries, you can still sleep at night knowing you did a good thing for someone else.

Although you may not always come across a situation like I had where it would be easy to see the connection, you can be prepared in case an opportunity comes along.  Make sure you keep a list of reputable professional contacts (handyman, plumber, electrician, real estate agent, etc – preferably those that are already your clients) so that when a client mentions a certain need, you can open your file and recommend a great person to help them out.  And, on the flip side, request to be recommended from these people as well if and when they come across someone in need of insurance.

Your turn.  Have you had a similar situation where you were able to help out a client or potential client in a way you didn’t expect?  How did it work out?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Testimonials

29 Mar

Today, I’m looking to pick your brain.  Here is the question:

How do you collect customer testimonials?

We all know that having great testimonials from our clients can be extremely helpful in creating a demand from other clients.   Whether we use them in our direct mail marketing plan or on our website, all potential clients like to hear what others have had to say about your service, agency, price, etc.  But, if you’ve ever checked out my website (link is below), you will notice there are NO client testimonials.  Why?  Because I haven’t yet figured out a professional way to ask my clients to provide me with one!  And I’m absolutely NOT willing to make some up (even though that has been suggested to me numerous times over the last few days).  So, even if you’ve never commented on this blog before, please share your wisdom (and/or ideas)!

Here are a few ideas that I was thinking of trying:

  • Include a ‘rate us’ type form or card in the pile of papers to sign when a new client comes on board.
  • Mail or email a short survey for current clients to fill out.
  • Write down any nice words customers say to me over the phone and ask if I can quote them.

Of course, I assume anytime I want to use a client’s words, I’ll need to ask their permission as well.

What do you think about these ideas?  Any you’ve tried?

Now it’s your turn….let’s help out our fellow commercial insurance agents with some ideas/wisdom on this topic!

Thanks in advance!

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

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