Tag Archives: New Jersey

What Does Your Office Space Say About You?

8 May

The first thing potential (or current) clients notice when they walk in your office is how it is decorated.  You know that saying, you only get one chance to make a first impression?  Well, what impression is your office giving to your clients?

An organized, well decorated office space can say a lot about one’s success in this business.  Generally, if you look like you make a lot of money and take care of your space, you will come off as being more successful then you may be.  If, on the other hand, your office space is unorganized with a mish-mash of furniture and paintings, it will give off the impression you are a newbie and obviously not very successful.  Which person would YOU want to work with?

So, how do you create a space worthy of your biggest clients?  Here are a few tips for creating the look of success:

*If you don’t own your space, be sure to get permission from your boss before decorating.*

  • Give your space a fresh coat of paint.  Some people swear by light, airy colors that give the client a happy feeling while others, like myself, prefer to create a warm and cozy space with browns and golds.
  • Get furniture that matches and at least looks new.  Nothing says unsuccessful like an old green chair with a hole in it, a desk with a leg duct taped on and paintings that were picked up at a yard sale.
  • Create a feeling of comfort.  Bring in a lamp or two with soft lighting to create a homey and comfortable feeling.
  • If you have room in your space, create a seating area.  Even if there is a seating area in the main lobby of your building, you’ll want a comfortable place for your clients to sit with you.  A few chairs and a table should do the trick.
  • Add a matching throw rug to tie it all together.
  • Add a plant or two and pictures of the family.  Nothing says, “I am responsible.” like a thriving plant and pictures of a beautiful family.

Your turn:  What have you done in your space to create the picture of success? Any other ideas to add to my list?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

The government will help you find clients?

7 May

I’m always online researching new marketing techniques, looking up lists of businesses in my area, etc. and I stumbled across a government website listing all the businesses in my state who are currently on the state plan for worker’s compensation.  The website is The New Jersey Compensation Rating & Inspection Bureau website.    In New Jersey, those on the state plan are automatically charged an additional 15% premium as a fee for being on the plan.  So, if I’m able to get these people off the state plan, I should be able to save them 15% off of what they are currently paying right off the bat.  The goal, of course, would also be to quote their liability and commercial auto policies as well and create an overall better package for their business.

Here are some other helpful things I’ve found though this website:

  • Current agency each business uses.
  • Worker’s Compensation renewal dates.
  • How much each business is currently paying in premiums.
  • Experience modification numbers.
  • And I was also able to narrow searches down by county, experience mod numbers, renewal dates, name of business, etc.

Your turn:  If you’ve found the equivalent website for your state, please share the link below so others may benefit as well.  Or, if you’ve found a great website with other helpful information, please share that too!

 


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

Connecting Clients With One Another

30 Apr

If you read this blog often enough, you know I’ve been targeting a lot of auto repair shops lately.  Well, a few days ago, I was talking with a new potential client who mentioned to me that the garage he currently rents out is getting way too expensive for him.  I happened to remember a client I signed a few weeks back mentioning that he wanted to rent out one of his beys so he could retire sooner.  So I put the two of them in touch and, long story short, the new guy ended up leaving his current garage and renting out the bey of my client at a more reasonable price.  And because of my actions, I ended up not only making my current client happy, but I made a connection for the new guy that allowed him to save money every month and, of course, he now insures through me.  Both clients have already told me they have a few business owner friends they’d like for me to meet to insure them as well.  I’d say this was a win-win-win situation!

My point is, if you have the opportunity to help out a client or two, do it!  Expect nothing more than knowing you went above and beyond for these clients who will remember that in the future when they are talking with their business owner friends.  I have no doubt they will recommend you!  And, if they don’t?  No worries, you can still sleep at night knowing you did a good thing for someone else.

Although you may not always come across a situation like I had where it would be easy to see the connection, you can be prepared in case an opportunity comes along.  Make sure you keep a list of reputable professional contacts (handyman, plumber, electrician, real estate agent, etc – preferably those that are already your clients) so that when a client mentions a certain need, you can open your file and recommend a great person to help them out.  And, on the flip side, request to be recommended from these people as well if and when they come across someone in need of insurance.

Your turn.  Have you had a similar situation where you were able to help out a client or potential client in a way you didn’t expect?  How did it work out?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Get Clients to Advertise For You

23 Apr

As a business insurance agent, I’ve been writing a lot of auto repair shops lately.  And, one thing I’ve noticed about all of these shops, is the abundance of posters and banners in their waiting area.   Posters advertising the brand of tires they sell, posters listing state maintenance requirements and posters stating what the shop isn’t responsible for, among other things.

Looking around at all these posters gave me an idea.  If these business owners are willing to hang all of these posters around their waiting area, why wouldn’t they hang an insurance poster?  I think next time I sign a client, I’ll ask him or her to hang a small poster or banner stating, “New Jersey’s Business Insurance Lady Protects Us!” or something to that effect and see what happens.  The worst that could happen is the business owner says no, in which case, I’ll take my poster to the next client.  If the business owner says yes, maybe other business owners will see it and question my client about my customer service, coverage and prices and I could get a few additional clients out of it.  You never know until you try!

Here’s a look at the poster I created through Your Life In Print for this purpose:

Here’s to thinking outside the box!

Your turn:  Do you do something similar to attract new clients?  What is it and how has it worked for you?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

 

 

Creating the Next Generation of Clients

16 Apr

I remember spending countless hours in college listening to experts give their spiel on how to be as successful as them.  And, I even remember the names of a few of the more memorable ones and, if I look deep enough, I still have a few of their business cards.

Since we are all looking to be considered an expert in commercial insurance, I thought why not offer to become a guest professor at our local university?  If you have the ability to create a single lesson on insuring an array of businesses and the ins and outs of worker’s compensation, then why not share the knowledge and create a new generation of clients for yourself?  Of course, you’d want to focus on business classes since most business majors are either looking to start their own business eventually or work for a large business; both of which could use your services.

Obviously, this isn’t one of those marketing techniques that will allow you to walk out of there with a handful of new clients but, if you play your cards right, you could walk out of there with a list of leads to call after they graduate.  Just provide a ‘sign-in’ form requesting name and email address.  You could also offer to email them an article or two extending the lesson to outside the classroom and giving them a reason to remain in contact with you.  You could even suggest they follow your blog.

While you’ll want to make sure you demonstrate your business savvy ways, you’ll also want the students to walk out of there feeling like they could contact you with any questions, concerns or for information regarding an upcoming paper.  The more comfortable they feel contacting you, they more likely it will be that they will contact you for your services in the future.

Your turn.  Have you ever done something like this?  If so, please share your expertise with us!

 

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

 

 

Talk About Your Business Tuesday

10 Apr

Every Tuesday I create a post on our agency’s facebook page giving small business owners the opportunity to talk about their business.  Since my niche is business insurance I figured the benefits from doing this is threefold:

First, it shows I care about our fans and their businesses.  Some of our fans are clients and some are not but they are all given the opportunity to network to each other and possibly make new contacts for their business.

Second, it creates super fans.  If you’ve researched using facebook to build clientele, you’ve undoubtedly heard of super fans.  But, for those of you who haven’t, super fans are those fans who not only use your services but recommend you to others and will remain fans of your page for life.   We have several fans who have recommended our page to others based on the ability to network to our other fans and have expressed their appreciation for the ability to network through our page.

Third,  it generates warm leads.  No, I don’t go out and solicit to those who utilize every Tuesday’s post; that would be too tacky for my taste and a turnoff, I believe.  But, it does allow other small businesses (who I haven’t brought on as clients yet) the opportunity to check out our page, what we are all about and, ultimately, give us a call or visit our website.  I have had a few calls for quotes using this method.

Now, go to www.facebook.com/irwinedelsteinassociates and post a link to your business website and/or facebook page to share with others.  I’d love to see you there!

 

Your turn.  What have you used to create a sense of comradery with your social media fans?  I’d love to hear what you’ve done or are doing.

 

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

 

 

Co-Marketing Idea

9 Apr

We see it all the time, major companies joining forces to create and launch a new product line so I thought, why not take that idea and use it to our benefit?  So, instead of completely merging with another company, why not use the services of another small business to help market to the type of business you are looking to get in front of?

If you think about it, all businesses are looking to market to a certain type of customer and all businesses need to market themselves to get those customers in the door.  Why not join forces with a business who is also doing business to business marketing in the same niche you are currently marketing to?

For example, if you are targeting auto repair shops, why not create a postcard or flier featuring your insurance business and a local auto parts business?  Both businesses want to get in front of auto repair business owners so it only makes sense to work together and share the costs of the mailing.

Or, if you are targeting those in need of wedding day insurance, why not co-market with a florist or photographer?

The idea is to think about what other businesses are also targeting the same type of business you are and work with them to market together.

Once you find another business to co-market with, however, make sure you work out a contract with them stating which type of marketing you will be doing together (postcards, fliers, special event) and that the both of you will share the costs of said marketing.

Your turn:  Have you done something similar in the past?  What did you do and how did it work out?  We’d love to learn from your expertise in this area.

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

You found someone to co-market with and now you need a business to design the postcard, flier and/or banner?  Check out http://yourlifeinprint.weebly.com

 

 

%d bloggers like this: