Tag Archives: social-media

Car Wash Clients

6 Jun

While at a CE class yesterday, I met a guy who began talking with me about a few marketing techniques he was looking to try out but, unfortunately, the agency owner where he works wouldn’t let him.  During our conversation, I happen to come up with an idea to share with him and now I’m sharing it with you…

It seems as though this time of year is the best time of year for getting your car washed at a car wash.  And every time I drive by one, I see a line around the block waiting to go through the soapy brushes.  So, I thought, why not offer these people a free car wash if they agree to do a free quote with you?  This would most likely work best for those soliciting life insurance or personal auto insurance and for those who have an app on their phone or ipad in order to complete this.  And, of course, you’ll need to be in a state where rebating is allowed.

Here’s how it would work:

First, you would need permission from the car wash owner in order to do this.  If he/she agrees, I would also ask for a discounted rate for those who you give a free car wash to.  You may also need to sell this idea to the owner by telling him/her you will market for this event which will ultimately bring more customers to the car wash as well.

Second, market, market, market.  You may want to hang fliers in the area offering the free car wash, post it to your social network pages, tell friends and family about the event and announce the event on your website and through press releases.  The more people you get to attend (even if they are only looking for a free car wash at first) is ideal.

On the day of the event, you’ll want to collect all the necessary information from the attendees as they are waiting in line for their car wash.  You may want to get an assistant or even another agent to help you out with this.

Then, when they exit the car wash, the idea is to have his/her quote ready.  If the potential client likes the quote, be prepared to have him/her do an electronic signature right on the spot or set up an appointment with you to discuss, sign and collect payment.  Of course, it’s always better if you can take care of everything on the spot.  If the potential client does not like the quote, you still have his/her contact information and you’ll be able to drip their email and snail mail with information or give them a call in a few months to try and solicit their business at a later date.

Your turn:  Have any of you tried something like this in the past?  How did it work out for you and do you have any tips for those of us who haven’t tried this yet?


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Advertisements

A Signature Above The Rest

17 Apr

I’m always thinking of ways to get free real estate to promote my business and it recently occurred to me that your email, blog, etc. signature is a great way to get free advertising.   I know many of you are saying to yourself that you already have a great signature promoting your business but is there more you can do to make it even better?  Here are a few ideas for making your signature really stand out…

*Add social media buttons:  You can easily generate new linkedin connections or fans for your facebook and twitter pages by adding a button to your email signature.  If you have a gmail account, you can do this through http://www.wisestamp.com for free or if you have outlook, here’s the page with instructions on inserting a facebook link:     https://www.facebook.com/note.php?note_id=444243614694   (Unfortunately, I have optimum.net and I haven’t figured out how to do this through their server yet so if any of you know of a way, please let me know!)

WiseStamp isn’t only limited to gmail accounts.  Once you download it and create a signature or two, you can right click on your mouse and insert a your signature just about anywhere.  Here’s mine:

 


Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Latest post: Don’t forget to go to http://www.facebook.com/irwinedelsteinassociates and participate in Talk About Your Business Tuesday! It’s pinned to the top… Irwin Edelstein Associates, Inc.
  Like · Comment · Share Irwin Edelstein Associates, Inc. page on Facebook     Like
WordPress My latest post:Creating the Next Generation of ClientsI remember spending countless hours in college listening to experts give their spiel on how to be…

Share on FacebookShare on Twitter

  Get this email app!  

I love how it allows me to create a logo and shows my latest facebook post as well as my latest blog post.
You could also spice up your signature by marketing a book you’ve recently written or maybe have a link for people to sign up for a conference you are giving in the near future.  Do you have a newsletter you want your potential clients to receive?  Provide a link to that.  The possibilities are endless!
Your turn:  Please share your creative signatures with us so we can be inspired by your greatness!  And, if you have any tips for us, please share.
Disclaimer:  I have no affiliation with the companies listed above.  Please use their services at your own risk.
Ummm…should I put my old signature here or my fancy new one? 🙂  Let’s go with the new one…

Melissa Ash/NJ’s Business Insurance Lady
Irwin Edelstein Associates, Inc.

Tel: 732-549-1800 | 732-317-1979

http://www.njbusinessinsurancelady.com

Latest post: Don’t forget to go to http://www.facebook.com/irwinedelsteinassociates and participate in Talk About Your Business Tuesday! It’s pinned to the top… Irwin Edelstein Associates, Inc.
  Like · Comment · Share Irwin Edelstein Associates, Inc. page on Facebook     Like
WordPress My latest post:Creating the Next Generation of ClientsI remember spending countless hours in college listening to experts give their spiel on how to be…

Share on FacebookShare on Twitter

  Get this email app!  

Talk About Your Business Tuesday

10 Apr

Every Tuesday I create a post on our agency’s facebook page giving small business owners the opportunity to talk about their business.  Since my niche is business insurance I figured the benefits from doing this is threefold:

First, it shows I care about our fans and their businesses.  Some of our fans are clients and some are not but they are all given the opportunity to network to each other and possibly make new contacts for their business.

Second, it creates super fans.  If you’ve researched using facebook to build clientele, you’ve undoubtedly heard of super fans.  But, for those of you who haven’t, super fans are those fans who not only use your services but recommend you to others and will remain fans of your page for life.   We have several fans who have recommended our page to others based on the ability to network to our other fans and have expressed their appreciation for the ability to network through our page.

Third,  it generates warm leads.  No, I don’t go out and solicit to those who utilize every Tuesday’s post; that would be too tacky for my taste and a turnoff, I believe.  But, it does allow other small businesses (who I haven’t brought on as clients yet) the opportunity to check out our page, what we are all about and, ultimately, give us a call or visit our website.  I have had a few calls for quotes using this method.

Now, go to www.facebook.com/irwinedelsteinassociates and post a link to your business website and/or facebook page to share with others.  I’d love to see you there!

 

Your turn.  What have you used to create a sense of comradery with your social media fans?  I’d love to hear what you’ve done or are doing.

 

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

 

 

Co-Marketing Idea

9 Apr

We see it all the time, major companies joining forces to create and launch a new product line so I thought, why not take that idea and use it to our benefit?  So, instead of completely merging with another company, why not use the services of another small business to help market to the type of business you are looking to get in front of?

If you think about it, all businesses are looking to market to a certain type of customer and all businesses need to market themselves to get those customers in the door.  Why not join forces with a business who is also doing business to business marketing in the same niche you are currently marketing to?

For example, if you are targeting auto repair shops, why not create a postcard or flier featuring your insurance business and a local auto parts business?  Both businesses want to get in front of auto repair business owners so it only makes sense to work together and share the costs of the mailing.

Or, if you are targeting those in need of wedding day insurance, why not co-market with a florist or photographer?

The idea is to think about what other businesses are also targeting the same type of business you are and work with them to market together.

Once you find another business to co-market with, however, make sure you work out a contract with them stating which type of marketing you will be doing together (postcards, fliers, special event) and that the both of you will share the costs of said marketing.

Your turn:  Have you done something similar in the past?  What did you do and how did it work out?  We’d love to learn from your expertise in this area.

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

You found someone to co-market with and now you need a business to design the postcard, flier and/or banner?  Check out http://yourlifeinprint.weebly.com

 

 

The New Facebook Page Timeline- Step by Step

4 Apr

If you have a facebook page for your business, then I have no doubt you’ve been trying to figure it all out.  Maybe you’ve spent countless hours trying to create and publish the perfect cover or reading other blogs about all the changes.  If you’re anything like me, you’ve read a few of these articles about making a professional, cohesive facebook page for your business and left each article thinking, “Wow, that’s great.  But where are the instructions on how to do it?”

I’m here to tell you I’ve got it all figured out!  Well, mostly.  But, if I can do it myself (someone who has absolutely NO computer skills), so can you!

If you aren’t sure what I’m talking about or are just looking for some inspiration, here’s a page with a few creative facebook page timelines for you to peruse.  http://slodive.com/inspiration/showcase/facebook-timeline-covers/

Now that you are sufficiently inspired, I challenge you to make a creative timeline cover for your own business page.  But, again, we are left with the question of how?  Here’s a website I found where you can create timeline covers for free. http://www.myfbcovers.com/ 

What’s next?  Cohesive branding.   What do I mean, exactly?  Well, here’s yet another website I found online for you to look at first:

http://www.yhyqart.com/2012/02/29/facebook-timeline-world-famous-brand-pages-cover-designs-cool-ideas-fan-pages/

Notice how the majority of brand pages have apps along the bottom of their cover picture that match the design of the cover (the picture of live strong is probably the most well done).  I love this idea!  Yet, when I attempted to do this through my facebook page, I came up short.  So, I did some digging and found a way to add timeline apps (up to 12 separate ones) and found free (yes, free!) icon pictures in several different colors to choose from to match my theme.

First, adding the apps.  Go to

http://www.jonloomer.com/2012/03/25/how-to-create-multiple-facebook-timeline-apps-with-static-html/

and follow his instructions to add as many apps as you’d like.  I added 4 to my page.  It may look like a daunting task, but it was surprisingly easy!

After you’ve completed that, check out the same website page above.  On the top of the page to the right, you will see an offer to “Get your icons”.  Click on that and follow the directions.  They have a variety of icons available for each color group and 6 different colors to choose from.  I downloaded all the color groups in case I decide to change my business page in the future.

You may also want to add an icon for your photo app.  Here’s the site for those directions as well:

http://www.jonloomer.com/2012/04/02/how-to-edit-the-facebook-timeline-photos-icon/

Here’s something to note:  Know that when you click on those additional apps you added, as of now, there really isn’t anything there.  My next blog post’s mission will be to instruct everyone on how to create pages behind those apps (as soon as I figure it out myself!).  In the meantime, check out my facebook business page (don’t be confused, this page is for my secondary business):   www.facebook.com/yourlifeinprint  and let me know how I’ve done so far though it is far from done.

Your turn.  Do you have any other fun tricks for us to use while updating our facebook business pages?  Please send them along via the comments below!  I’d love to hear them!  Also, please share the link to your business page once you’ve completed the steps above so we can all check it out and become inspired by your success!

Happy facebooking!

Disclaimer:  I have no affiliation with any of the above websites (except my own business facebook page).  Please use their advice and their downloads at your own risk.

 

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

www.njbusinessinsurancelady.com

 

 

 

 

 

New Feature For Your Website

27 Mar

I can’t claim to have invented this idea because I remember seeing it on another website some time ago though I can’t remember where.  So, unfortunately, I’m not able to give credit where credit it due but think this is a great idea for your website.

Create a “Featured Client” section on your website!  This benefits both the client and your business in many ways.  How, you ask?  Let’s see… of course your client will benefit from the free advertising but your business will also benefit from the backlink to their website (as long as you list it) since any time someone searches for their business, your website will pop up in the google search as well.  It will also benefit your business by allowing your current clients, as well as potential clients who view your website, know how much you value them as clients and are willing to take the time to do something to help out their business.  Also, by featuring your clients, you’ll allow your website viewers the opportunity to think, “I know that business!  Let me give them a call and see how the New Jersey Business Insurance Lady is as an insurance agent.”  And that equals free referrals to you!

If you are going to create this section on your website, however, you’ll want to get permission from your client before you feature them.  You can never cover your ass too much in today’s world!  What I did to start was send an email out to all of my current clients telling them I’m starting this new feature and if they’d like to have the opportunity to be a featured client, please send me any or all of the following information:

  • A short blurb about your business.
  • Contact information you want listed.  (Some businesses use different phone numbers for different advertising initiatives.)
  • Logo or picture.

I also made sure to say in the email that by providing me with this information, you are agreeing to allow me to post said info on my website.

I received a few back and currently have my first featured client on my website’s front page:  www.njbusinessinsurancelady.com

Once I choose my second featured client, the plan is to have a link to ‘previous featured clients’ on another page of my site so that I still benefit from the backlinks and the potential client referrals.

Your turn:  How have you used your website to create customer loyalty? Any other ideas for using your website to connect to clients?

If you have any ideas or requests for future posts, please feel free to email me at melissa@njbusinessinsurancelady.com

Melissa Ash

New Jersey’s Business Insurance Lady

http://www.njbusinessinsurancelady.com

%d bloggers like this: